Privacy Policy

1. In General

We are committed to protecting the privacy and security of the personal data of our users and visitors, and we take care to ensure that your personal data is handled responsibly. This Privacy Policy describes how transcendwears.com (hereinafter “we”, “us” or “our”) collects and processes information about you.

We only process personal data when there is a clear purpose and legal basis.

2.1 Visitors of our Website and Online Services

When you visit transcendwears.com, we may collect and process information about how you access and use the site (e.g. pages viewed, navigation paths, search terms, advertisements seen, IP address, device information). Data is collected via cookies, log files, and similar technologies (you may find more on our use of cookies on transcendwears.com). We also process data you provide voluntarily via forms or services, such as name, order information, transaction history, and other information you supply.

Purpose: To improve your experience, to provide relevant content and offers, and to tailor services based on your preferences.
Legal basis: Your consent to cookies and related technologies, plus our legitimate interest in optimizing user experience and relevance.

2.2 Customers

If you make purchases via our online store, we process the personal data you provide (e.g. name, address, purchase history, payment method, transaction details).

Purpose: To fulfill orders, manage returns, provide customer service, maintain customer records, offer relevant marketing and sales services, and perform analyses to improve our products and services.
Legal basis: Fulfillment of contract, compliance with legal obligations, and our legitimate interests in customer management.

2.3 In-Person or Facility Visits

If you visit any of our physical locations or facilities, CCTV surveillance may be in operation. Notices will be visibly posted. Footage is used for loss prevention, security, and safety.

Purpose: To prevent, detect, and document incidents, protect staff and visitors, and maintain a secure environment.
Legal basis: Our legitimate interest in maintaining safety, security, and preventing misconduct.

2.4 Targeted Marketing

If you consent, we process data such as your name, email, location, and preferences to send you newsletters, offers, and other marketing communications. We also track interactions (e.g. email opens, clicks) to measure and optimize marketing impact.

Purpose: Marketing, communications, content personalization.
Legal basis: Consent (where required) or our legitimate interest (when lawful).

2.5 Members / Account Holders

When you register an account or membership on transcendwears.com, we process the data you supply (e.g., name, birthday, address, order history, preferences, membership benefits). Our Privacy Policy applies whether you are logged in or not.

Purpose: To manage membership benefits, exclusive offers, events, early access, loyalty programs, and account-related services.
Legal basis: Our legitimate interests in managing membership and, where applicable, your consent for marketing.

2.6 Social Media Interaction

When you interact with our social media profiles (on platforms such as Facebook, Instagram, LinkedIn, TikTok, Pinterest), we may process information you make available or your engagement (comments, shares). In contests, we may collect personal data you provide (e.g. name, email, country).

Purpose: To manage social media presence, interact with users, run promotions or competitions, and marketing.
Legal basis: Our legitimate interest in social media marketing and managing user interaction.

2.7 Business Partners and Suppliers

If you are a supplier, partner, or contact person for a business we cooperate with, we may process your business contact details and information related to the contractual relationship.

Purpose: To manage our business relationships, contracts, procurement, and communications.
Legal basis: Performance and negotiation of contracts, and our legitimate interest in managing partnerships.

3. Storage and Deletion of Personal Data

We retain personal data only as long as necessary for the purpose for which it was collected. Below are general retention periods:

  • Transaction & accounting data: Retained for 5 years (or as legally required).
  • Membership data: While the membership is active; removed within 30 days after account cancellation.
  • Marketing data and consent records: Until consent is withdrawn, or after a period of inactivity (commonly 12 months), with records of consent retention for up to 5 years.
  • Cookies / behavioral personalization data: Retained for up to 12 months (unless consent withdrawn earlier).
  • CCTV recordings: Automatically deleted within 30 days, unless involved in an investigation or case.
  • Legal, audit, or claim-related data: Retained as required by law or to assert or defend legal rights.

When data is no longer needed, we ensure secure deletion or anonymization.

4. Disclosure of Your Personal Data to Others

We may share your personal data with service providers, group affiliates, or other third parties as needed for normal operations.

4.1 Data Processors

We contractually require that our processors adhere to confidentiality and security rules. They may only use data for the specific tasks assigned to them (e.g. hosting, email marketing, analytics, IT support).

4.2 Independent Data Controllers

Some third parties process data as independent controllers (e.g. carriers, payment services, marketing platforms). When we transfer data, those parties are responsible for informing you of their processing and for compliance under applicable laws.

We may disclose personal data if required by law, court order, or to authorities in cases of legal obligations or investigations.

5. Security Measures

We employ technical and organizational measures to protect personal data from unauthorized access, alteration, loss, or misuse. We routinely review and update our security practices to maintain compliance and adequacy.

6. International Transfers (Third Countries)

Where applicable, we may transfer personal data outside your jurisdiction (for example, outside the EU/EEA). In such cases, we ensure appropriate safeguards to ensure data protection at a level consistent with legal standards. These may include contractual clauses, approved frameworks, or other mechanisms.

7. Your Rights Regarding Your Personal Data

You have certain rights under applicable data protection laws. These typically include:

7.1 Right of Access

You may request access to the personal data we hold about you.

7.2 Right to Rectification

You may request correction of inaccurate or incomplete data.

7.3 Right to Erasure (“Right to be Forgotten”)

Under certain conditions, you may request deletion of your personal data (subject to legal or contractual constraints).

7.4 Right to Restrict Processing

You may request restriction of processing (e.g. if you contest accuracy, or if processing is no longer necessary but required for legal claims).

7.5 Right to Object

You may object to processing in certain cases, particularly for direct marketing. We will examine whether our legitimate interests override your rights.

7.6 Right to Data Portability

Where applicable, you may request to receive your data in a structured, commonly used format and have it transferred to another controller.

You may withdraw consent at any time. The withdrawal does not affect processing conducted before revocation.

7.8 Right to Lodge a Complaint

You may lodge a complaint with an appropriate supervisory authority if you believe your rights have been violated.

8. Contact

If you have questions or requests regarding this Privacy Policy, you may contact us via the relevant channels provided on transcendwears.com.

9. Updates to This Policy

We periodically review and update this Privacy Policy to ensure it remains compliant with law and best practices. We will publish the latest version on transcendwears.com.